Job Description
You'll lead our global brand communications, oversee the expansion and consistency of the brand, manage our media relationships, and creation of annual corporate reports pertaining to ESG, financial performance and other business-related activities.
You are responsible for the brand strategy and design, media and communication plans for our brand, marketing assets for our products and corporate sustainability strategy.
Key Responsibilities
- Develop brand guidelines, brand vision and value proposition
- Implement and execute strategic brand initiatives to enhance visibility, value and business growth
- Strengthen and cultivate relationships with news, mainstream, business, print and online media as well as non-profit organizations and key industry collaborators
- Create and implement opportunities to connect executives with the press, prepare briefing materials and review press releases
- Accountable for all global creative outputs inclusive of corporate web site content, corporate profile, annual report and ESG communication
- Monitor and ensure corporate brand integrity across all product segments, platforms (internal & external) and communication channels.
- Build awareness of company’s ESG work in mainstream press outlets.
- Assist in preparation of ESG communications material related to corporate sustainability for internal and external audiences.
- Collaborate closely with regional Marketing, HR and external agencies to drive proactive announcements and improve communications impact