Director
Full Time
Job Description
- Act as strategic lead for all accounts within defined responsibility
- Ensure integration of strategies with other media channels, both digital and ATL
- Work closely with client leadership team and planning teams across our sister agencies
- Own the relationship with senior clients across accounts
- Oversee development of annualized account plans for clients
- Act as final point of escalation for all client servicing issues within teams
- Oversee core client business handling by Search Account Managers
- Ensure quality of implementation for us working to a defined process
- Oversee operational process to ensure the smooth delivery of offering
- Test and deploy search technology and suppliers for iProspect Ireland
- Produce and/or contribute to research pieces and POV’s as required
- Participate in pitches including RFI/RFP responses and pitch meetings
- Work with the other channel directors to identify opportunities to cross-sell and up-sell other performance media channels offered by iProspect
- Ensure that each member of the team has annual objectives and a PDP to focus on personal and professional training, development and education
- Ensure delivery of minimum performance standards across the team
- Ensure each team member achieves and maintains appropriate practitioner certification (e.g., Google Ads, GAP, DS, Marin etc.)
Required Knowledge, Skills, and Abilities
- Strong client service background
- Experience managing large, complex accounts across different vertical markets (e.g. Finance, automotive, technology, travel)
- Experience managing and developing high-performing teams, including senior practitioners
- Strong strategic thinker with experience of providing leadership & innovation and acting as a ‘Trusted Advisor’ to senior clients
- Confident and articulate presenter, with the ability to present to senior clients and internal agency teams
- Strong commercial acumen with the ability to manage profitability and income across multiple accounts
- Experience in other areas of digital marketing is an advantage
- Experience of working with best-in-class technology platforms and articulating the tech value proposition to senior clients and procurement teams
- Understanding of the communications planning process and channel marketing mix, including the application of attribution and econometric modelling
- Passion for digital with understanding of SEO, social media advertising, mobile, performance display/RTB and affiliate marketing
- Second language
- Experience working on other markets; in Ireland or abroad
- SaaS, Travel and Ecommerce vertical experience is advantageous
- Campaign management & strategy
- Client Management
- Client P&L Responsibility
- People Management
- Resource Optimization
- Process improvement
Reference no: 89928