Create media plans and campaign strategy use internal tools data to determine opportunity size, flighting, targeting, budget allocation, etc. align partner objectives to appropriate best practices measurement strategy
Campaign setup program definition
Prepare for and run campaign kick off calls
Manage creative asset collection own creative review and approval
Create bulk sheets
Generate keyword lists
Coordinate measurement studies work with measurement team to manage setup and package communicate results to client
Pacing delivery
Responsible for 100 delivery
Maintain the custom schedule
Seek Deal Review approval for makegoods 25K
Performance reporting
Manage performance and deliver on partner goals
Test optimization strategies and surface recommendations
Deliver weekly reporting end of campaign reports, contribute to QBRs
Identify and pitch scale, upsell, reactivation opportunities based on performance
Analyze and deliver measurement study results
Troubleshoot performance issues, bugs and file support tickets
Required Knowledge, Skills, and Abilities
3 years experience in marketing, advertising, and or digital industry.
Experience in search, display, customer data, ads measurement.
Analytical skills for purposes of optimizing upselling media campaigns based on media math across paid media, owned media, and earned media.
Existing relationships with business marketing leaders within client or agency organizations is a plus.
Excellent presentation, communication, and collaboration skills.